shiftfwd

shiftfwd

Website and logo design for our complementary company, shiftfwd.

Objectives

To align the aesthetic look and feel of the site with months of careful study and branding groundwork. And to make a website that “feels” like us both now and in the future.

Solutions

We spent a lot of time building mood boards, wireframes, and working on other aspects of the brand before addressing the website design itself. The design itself is simple, but every element has a special significance for the brand and what it means.


  • Branding
  • Web Design
Excellence

Excellence

Website design for aspiring author Andrew R. Long.

Objectives

  • To create a unique experience that ties in with Andrew’s personality and branding.
  • To highlight his writing.

Solutions

  • Emphasis on powerful photography helps pull the whole experience and branding together.
  • Small details help emphasize the branding and style like icons and lines.

  • Branding
  • Web Design
Pet

Pet Independence

Website and logo design for a custom pet door company.

Objectives

  • To feature the unique benefits of the Pet Independence pet door solution.
  • To showcase the client’s product in an easy-to-use way.
  • To feature their non-profit partners and contribution to the pet community.

Solutions

  • Careful overview of why the Pet Independence doors are unique and better than regular pet doors.
  • Highlighted their community contributions.

  • Branding
  • Web Design
Modern

Modern Happiness

Website design for a career transition resource.

Objectives

  • To make the site clean and usable.
  • To present the information in a compelling way.
  • To display a lot of information at once, magazine-style.

Solutions

  • Careful grid layout helped us create a magazine sensation without the busyness that magazine sites often have.
  • Clean colors bring focus onto the content and photography itself.

  • Branding
  • Web Design
Pomegranate

Pomegranate Planning

Website design for Barbara Milgram, a market researcher.

Objectives

  • Focus on “Pomegrante” in business name & conceptually.
  • Site should feel “fresh” and modern.

Solutions

  • Added pomegranate tree to logo and made pomegranate illustrations to help define concept.
  • Used lots of white space and basic shapes to convey a modern, clean feel.

  • Branding
  • Illustration
  • Web Design
The

The Solopreneur Life

The Solopreneur Life is a new resource for solopreneurs which provides wisdom, tips, insight, and resources.

Objectives

  • Site should clean and easy to use.
  • Site should be comfortable, warm, thought provoking, and entertaining.
  • Site design should reflect what the concept of “open landscapes” and new possibilities.

Solutions

  • We decided not to over-complicate the design in order to make sure it was easy and comfortable.
  • Warm colors and tones were used.
  • A landscape with a large sun and sky in the header was used as a metaphor for possibilities.

  • Branding
  • Web Design
Memory

Memory Keepers

Memory Keepers is a photo preservation and restoration service in Dallas.

Objectives

  • Building branding and online presence.
  • Convey friendly service.

Solutions

  • Made illustrations of friendly characters.
  • Gave design a retro touch to convey personality.

  • Branding
  • Illustration
  • Web Design
Laurie

Laurie Gay.com

BluePrint Balance is run by Laurie Gay, a writer, lawyer and coach who helps burnt-out corporate employees discover the energizing careers that they are meant for and express the best of themselves in work and in life.

Objectives

  • Come up with a branding that reflected Laurie and her business.
  • Get Laurie’s online business presence set up.

Solutions

  • Provided a design structure that allowed for easy access to Laurie’s services and offerings.
  • Provided a sophisticated design with a small touch of whimsy.

  • Branding