Intuitive Designs - Custom Web Design & Illustration Services

shiftfwd

Website and logo design for our complementary company, shiftfwd.

Objectives

To align the aesthetic look and feel of the site with months of careful study and branding groundwork. And to make a website that “feels” like us both now and in the future.

Solutions

We spent a lot of time building mood boards, wireframes, and working on other aspects of the brand before addressing the website design itself. The design itself is simple, but every element has a special significance for the brand and what it means.

How to Rock the Corporate World eBook

Ebook design and layout for an excellent book by Andrew R. Long about navigating the corporate world. Here’s a short description of the book contents from the author: “How anyone can rock the corporate ladder-climbing game by working smarter, not harder.” The tips in here are just excellent and we were glad to be able to take part in this project.

Objectives

To keep the ebook clean, easy-to-read, and complimentary to the brand and the author’s website.

Solutions

Use of ornamentation, careful typography, and other graphic elements helped tie the eBook into the rest of Andrew’s brand and its feel of sophistication.

Aligning with Your Core Values eBook

“Aligning With Your Core Values - How to Get Unstuck in Life, Work, and Your Relationships” is one of the most important resources in these times of uncertainty. It helps you figure out what’s really important to you so that you can navigate life and build a thriving business. We hope you take a moment to check it out.

Objectives

To make an eBook design that was:

• Symbolically significant
• Fun to read
• Visually stimulating

Solutions

We carefully designed this eBook so that the design would contain significant metaphors for a subject that is so important. As usual, the book has also been laid out in a way that’s easy to read, rather it be on a computer screen, printed out, or on a mobile device.

The Complete Online Dating Username Guide Ebook

Ebook design and layout for an online dating guide that helps people choose good usernames for their online profiles.

Objectives

To make an ebook design that was informative, fun, and on brand.

Solutions

Careful iterations and placement of graphical elements helped the ebook feel dynamic and fun.

If you’d like your own free copy, you can download it by signing up here.

Think eBook

Think is an ebook about dieting a healthy and sustainable way.

Objectives

To make dieting feel fun and doable.

Solutions

We used quirky design elements and pretty photos to make it feel that dieting doesn’t need to be painful in order to be effective.

Excellence

Website design for aspiring author Andrew R. Long.

Objectives

• To create a unique experience that ties in with Andrew’s personality and branding.
• To highlight his writing.

Solutions

• Emphasis on powerful photography helps pull the whole experience and branding together.
• Small details help emphasize the branding and style like icons and lines.

Pet Independence

Website and logo design for a custom pet door company.

Objectives

• To feature the unique benefits of the Pet Independence pet door solution.
• To showcase the client’s product in an easy-to-use way.
• To feature their non-profit partners and contribution to the pet community.

Solutions

• Careful overview of why the Pet Independence doors are unique and better than regular pet doors.
• Highlighted their community contributions.

Modern Happiness

Website design for a career transition resource.

Objectives

• To make the site clean and usable.
• To present the information in a compelling way.
• To display a lot of information at once, magazine-style.

Solutions

• Careful grid layout helped us create a magazine sensation without the busyness that magazine sites often have.
• Clean colors bring focus onto the content and photography itself.

Keuka College

Website redesign for the national leader in experiential hands-on learning.

Objectives

• To optimize usability/make site as easy to use as possible.
• To organize information in a clear and understandable way.
• To update the site reflect the growth and maturity of Keuka College.
• Increase brand and name recognition.

Solutions

• Conducted research to map out the ideal site architecture.
• Made use of personas to cater to visitor behaviors and needs.
• Updated design with fresh/clean look and interactive features.

Pomegranate Planning

Website design for Barbara Milgram, a market researcher.

Objectives

• Focus on “Pomegrante” in business name & conceptually.
• Site should feel “fresh” and modern.

Solutions

• Added pomegranate tree to logo and made pomegranate illustrations to help define concept.
• Used lots of white space and basic shapes to convey a modern, clean feel.

The Solopreneur Life

The Solopreneur Life is a new resource for solopreneurs which provides wisdom, tips, insight, and resources.

Objectives

• Site should clean and easy to use.
• Site should be comfortable, warm, thought provoking, and entertaining.
• Site design should reflect what the concept of “open landscapes” and new possibilities.

Solutions

• We decided not to over-complicate the design in order to make sure it was easy and comfortable.
• Warm colors and tones were used.
• A landscape with a large sun and sky in the header was used as a metaphor for possibilities.

Memory Keepers

Memory Keepers is a photo preservation and restoration service in Dallas.

Objectives

• Building branding and online presence.
• Convey friendly service.

Solutions

• Made illustrations of friendly characters.
• Gave design a retro touch to convey personality.

Laurie Gay.com

BluePrint Balance is run by Laurie Gay, a writer, lawyer and coach who helps burnt-out corporate employees discover the energizing careers that they are meant for and express the best of themselves in work and in life.

Objectives

• Come up with a branding that reflected Laurie and her business.
• Get Laurie’s online business presence set up.

Solutions

• Provided a design structure that allowed for easy access to Laurie’s services and offerings.
• Provided a sophisticated design with a small touch of whimsy.

Reading Local

Reading Local is an attempt to expose and promote local literary communities. The sites have tons of information including reviews, interviews, events, news, and more. They are publishing in several major cities across the U.S.

Objectives

• Make a landing page for site that serves as hub for sub-sites.
• Portray Reading Local as a leading literary resource throughout U.S.
• Make sure design reflects existing site.

Solutions

• Provide a clean minimalistic design to match exiting site.
• Put site in Wordpress MU for easy updating throughout sub-sites.

American Chamber of Commerce Morocco

We worked along with MTDS to provide a new site design for the American Chamber of Commerce in Morocco.

Objectives

• To update existing site design.
• To reorganize site information in a clear and useful way.
• To attract new visitors to site.

Solutions

• The colors were changed from red,white, and blue to neutrals and other colors to reflect the Moroccan culture.
• Design was carefully constructed to allow for a clean display of information.
• Site was moved to Drupal for easy updating and organization.

West Coast Hype

West Coast Hype was a web marketing company located in beautiful Vancouver.

Objectives

• Convey their services in a clean and coherent way.
• Make sure design looked cutting edge and modern to fit within an industry that is ever-changing.
• Reflect the beautiful Vancouver area in the design where they were located.

Solutions

• Use an unexpected color scheme to convey a modern touch.
• Icons were designed to call attention to key services.
• Large photos were used to show beautiful local scenery.