IntuitiveDesigns

Sometimes we have the opportunity of being commisioned to do the design for a subject that we personally like. In this case, we were fortunate enough to do just that.

We’ve been one of the daily readers of Wise Bread for awhile, so when we saw the chance of re-designing the site, we jumped on it. We believe Wise Bread is one of the most interesting sites on the Internet. By reading it we learn something new every day that we can put into practice in our dayly life, and it also helps us be more aware about how little things can make our life better and make Earth a better place to live.

Wise Bread is a web site where you can learn practical tricks and techniques about living in a frugal way without being depraved of the best things in life. For us, this is not just a matter of saving money, but a whole philosophy about saving energy in life and not wasting what life generously gives us. We think that the consumer habits in our modern society have driven us to a point where we don’t value enough what we have in our hands and we get too easily used to wasting things that are really valuable. “One man trash is another man’s treasure”, that’s part of the real deal.

It’s not necessary to live in an extreme way so you don’t waste most of the resources and goods that life provides you with. This is something that Wise Bread provides evidence of every day. And this involves habits of buying, planning the home economy, using energy resources wisely, recycling, cooking, and almost every action we take in life.

For the new design of Wise Bread, the client wanted to avoid any type of noticeable design as much as possible and to focus in the practicality of the site, in order to provide to the readers with an easy, clean and functional web site where the articles are the protagonists. So, besides providing a clean and spacious design for them, we mostly focused on making the reading experience better. This involved careful attention to the typography, line-spacing, font size, and overall organization of the content.

We hope you enjoy reading this wonderful web site and possibly helping this crazy world go round in a better way. And we hope you enjoy our work!