Here your vision becomes reality!

ID Picked as an “Incredibly Artistic Website”

by Intuitive Designs

Tuesday, April 15th, 2008

25 Incredibly Artistic Websites

We are flattered! Our Intuitive Designs site has been featured in the 25 Incredibly Artistic Websites ranking by Vandelay Website Design. The ranking post has selected 25 sites that effectively utilize illustration and other types of very artistic design. It’s an honor to see our work displayed amongst many other great works in web design and illustration that we’ve been admiring ourselves for a long time.

We are really glad because that’s exactly one of the things we were looking for when doing the new design for the site: using illustration as one of the main features to communicate our idea. Thank you very much Vandelay!

Koldo Barroso’s web site

by Naomi Niles

Tuesday, April 1st, 2008

Koldobarroso.com

We are happy to announce that Koldobarroso.com, a web site dedicated to Koldo’s illustration and art work, is now online after several months of meticulous work.

We have been designing and developing web sites together for the last 5 years including more than 50 projects, created and maintained, two big music web sites and Koldo needed to have a web site for his illustration and art work and now it’s done. We believe this is the most complex and elaborate web project we have done so far.

The web web site originally started in November 2007 as a mere blog. Because we knew building the site would take a few months, Koldo decided to start a simple blog because he just had the urge to write. For the temporary version, we used a template that we originally designed a couple of years back. For the last few months, Koldo have been showing the development of the final design that you can see today in order to demonstrate the creative process. He will still be posting more about it in the forthcoming weeks, and he will also be updating the portfolio and blog regularly.

We wanted to add that it was our intention from the very first day to do this web site the most personal we could. The whole design and illustration is full of important and influential things in Koldo’s life and work. Nothing here is circumstantial. The main illustration in the top header, for instance, it’s full of references to his own life and persona. This web site makes him feel like home. We hope we can reach other hearts, make good friends and know all the beautiful and creative people floating around this world like us.

Working with good fonts

by Koldo Barroso

Thursday, March 13th, 2008

Intuitive Designs

How important are fonts in web design? I would say they are essential and taking care of them will change the result of a web design 100%. When Naomi and I designed the latest version of Intuitive Designs, we decided to put extra care in the fonts we would use and give them the importance they deserve.

Apart from how important it is to work with the text, paragraphs and line height, I think choosing the right font for a web design is as important as picking the wedding dress for a bride. No matter how wonderful your design is, it can be spoiled very easily if you don’t use a font that fits well and helps to express the concept of the web site.

For the latest design of this web site, we knew that we wanted a retro feeling from the 50’s, it is the sort of the style that we decided to go for in the overall design. One of the reasons why we decided tom use this style is because we probably got influenced from looking a lot at old publicity and magazine advertisements from other periods. We’re always amazed about how great designers these people were. Here you can see some of the ads that inspired for our web design in terms of using a nice font. The illustration and design work is excellent in all of them, but the fonts in particular really stand out. Don’t you think they are really charming and irresistible?

Ad Varady
Ad New World
Ad Mercury Shoes
Ad JR Medias

These people worked the font as one of the most important elements in design and we truly think they almost did a way of art of it. Because of the importance given to the fonts during the period from 20’s to 60’s, a large quantity of fonts were designed. Most of them were really artistic. At the time, it was a requirement for a designer to be able to create good fonts. Today this skill is pretty much lost in the general profession, but on the other hand we can count with numerous wonderful designers specialized in font design.

So after having tried numerous fonts, we decided to use one from Borges Lettering & Design called “Bounce Script”. We absolutely love the fonts of this designer and this one in particularly fit our tag line like a glove! It made the sentence look beautiful, it brought harmony to the rest of the design, and it added the right uplifting feeling that we were looking for. I have to say that we made a couple of customizations on the font: we changed the exclamation point according with style line of the icons on the site, and we also warped a little the text to make it more vibrant and energetic. It is amazing how much these little details can do in design.

On a different level, I recently designed a customized font of my own from my own handwriting just for my personal use at my own web site KoldoBarroso.com. I am not a professional font designer, but I thought it could be interesting to have my own signature in my web site to make it as much personal as possible. I wrote a blog post in my web site about the process of using my own customized font, but the new design featuring the font is still under development and it won’t be on line until a couple of weeks from now.

The whole process of doing my personal font was really long and it meant quite a lot of work, but I think it’s really worthwhile since my calligraphy will always be the same and now I will be able to use it in my computer for the rest of my life. After all, we think if more artists and designers would put more care in the fonts the Internet would be a more exciting and personal place to be. We can hope!

Intuitive Designs new version 6

by Intuitive Designs

Monday, March 10th, 2008

Intuitive Designs

It’s time for renewal at Intuitive Designs! We have just released our new site redesign, the 6th version we’ve had since we started the firm more than 5 years ago. This year our lives have been changed by important events and the design of our site needed to be in accordance with them.

One of the most important reasons for a big change is that because we are moving this year from Spain to the Seattle area, we wanted to get our business defined better and be prepared for the changes we’ll face. 2007 was a year of recognition for our work from both clients and other professionals and we feel really grateful for that. We are positive that once we are re-located in the U.S. things are going to be on track for Intuitive Designs, so we want to be ready. During the last months we have been doing a strong revision of our business goals and achievements and have redefined the shape of Intuitive Designs.

For the new designs, we decided to just be ourselves and nothing but ourselves. We have ended up with a design that we think doesn’t have a lot to do with most of the web site designs you see around. It has been influenced mostly by things that we love not only in our profession, but in our personal life as well. We have been influenced by vintage advertisements, retro decoration, fashion, music and other sources rather than what a lot of people are doing in web design today. And this is the result.

This new design is meant to be more clean and minimalistic, while focusing on the important stuff. This is something that is integral to the way we work and the way we feel about our profession. We also wanted to transmit the feeling that we are passionate about our work and projects. We are interested in working with people on a more personal level and felt that it was important to share more information about ourselves as individuals and how we work as well.

To build this new web site we have also fully applied our philosophy about web design in extreme detail; harmony, cleanness, functionality, simplicity, proportion, geometry, sincerity and honesty, expression of our feelings… These are some of the main pillars for this and all of the works that we are involved in. We really hope that we achieved it and you can sense it when you look at it.

In the former version of Intuitive Designs, we decided to use an analogy with something that could be compared to web design as a service, something we would love in a personal level. So we used this idea of being cooks, because both of us love to cook in our spare time. The idea was pretty fun and worked very well visually, but it didn’t quite represent the most important message of Intuitive Designs today. A message that would really define the basic spirit of the firm. And the message today is this: “Here your vision becomes reality”.

This is all we want to tell. Our passion is to get an interesting project and work together with the client in order to achieve the best we can according to it’s needs with creativity, illusion, and enthusiasm. That is the reason why we are in this business and we are not really interested in doing this any other way. Helping projects, visions, dreams and illusions become true is the best wish we can have granted. We believe that’s all we know how to do and all that we want to do.

Cooking up a chef illustration

by Koldo Barroso

Friday, May 4th, 2007

chef

For the past few months, I have received some messages from other illustrators and designers asking about the technics I used to do the illustration of the chef at the home page of our web site. Personally, I subscribe to the words from Tricky (the English musician): ‘When a musician tells me about the way he did a song, I immediately distrust him’. I don’t believe in methods and I think each work should become a new adventure to figure out which techniques may suit it better. This way, work always becomes a fun game. On the contrary, without this sense of making mistakes and solving new problems it would become the most boring thing on earth.

So, I’m not going to write a tutorial for illustrators. For me, the best thing about tutorials is that by step #2, I get so lost that I skip the next 3 steps and by step #6 I find something cool of my own. On the other hand, I thought it could be interesting to show how my process was in this peculiar work. As I said before, I do not apply this same process in any of my other works, it’s just what I came with for this particular illustration. For me, the most interesting is not the techniques themselves but the beauty of how the things develop during the process until they end up becoming something close to what I originally wanted to express.

chef

In this case, we wanted a welcoming figure of a chef, so we first thought of using the image of a Basque chef. I am half-Basque myself and I come from a family of Basque cooks. I love cooking and so does Naomi. That’s one of the reasons why we decided to use this theme for the web site: because we wanted to express our design work in relationship with something we love. So we decided to use this Basque cook archetype regarding how many Basque chefs are famous today. I tried to portrait the typical strong Basque man in a cartoonish way (see Fig. 1) and I have to say that many of my family members in Orduña they look pretty much this.

chef

We decided we wanted something softer and more welcoming than the strong and straight lines of the Basque features. Then, I worked in a new version of a French cook (See Figure 2), which turned into something too much of a cliché. This new cartoonish approach allowed me to bring something more fun and welcoming, based on round shapes merged into dynamic curves. This could work, but there was not very much from ourselves in this version, which we always want to avoid. I still wanted to portrait something closer to my personal illustration style, but I wanted a compromise between my art oriented works and something design oriented and commercial that could represent the spirit of our work. This way, I worked in a new sketch inspired in my own art illustration, which has always had a big influence from Naive European painters and other artists from the early 20th century such as Picasso, Amedeo Modigliani and Tamara de Lempicka.

chef

Finally, we decided to go for a mixture of a French and Basque character, which makes sense because that’s just what it is in the South of France. I first drew a preliminary sketch study of the geometrical shapes (See Figure 3), which I usually do in my artwork. The figure is basically based on two round shapes balanced towards opposite directions and connected by a curve axis that define the expression and movement of the character. In this case, I tried to look for a feeling of harmony in the body language and a gentle and warm feeling. That’s why I decided to draw the head slightly laying to the side.

chef

This skeleton gave life to the final sketch (See Figure 4) where the expression of the drawing was developed and I played with the curves in elements such as the mustache, the hat and the bow. The version displayed here includes a new proposal with the chef holding a plate with a bottle which wasn’t used.

Once the main sketch was ready, I went to draw it in vectorial work, keeping all of the different parts of the figure separated in layers and using different working colors just to make it easy to work with(See Figure 5).

chef

These colors would be later replaced by the real ones. Once the vectorial work is finished I usually like to export each layer to JPG image in the highest resolution as possible. No matter how small the work is, I always work in 300 px resolution because you never know what you may want to do with your work in the future. Also because this gives me the opportunity of working with more precision and in detail. As an artist who was taught to paint on canvas, I like to work with the image as big as possible on my screen. So I exported all of the elements separately and then put them in different layers in my painting program, which may be Corel Painter or Adobe Photoshop depending on the needs of the work.

chef

Despite that this may look like painting by numbers, is not at all because I have all the freedom in the world to work on each layer individually and the result of any of them may affect the rest of them. It’s also a funny way to have the elements in sort of collage manner so I can play with them with independence. As you may see in the next sample (See Figure 6), I started correcting the colors for each layer in order to find the chromatic base for the illustration. At this stage, the illustration started showing up, which for me is always the most exciting part of the process. In this case, I started working in the shadow effects for the different layers and then added new nuances of color to bring chromatic richness.

chef

In this particular case (See Figure 7) the result is a mixture between paper collage and volume pieces, which is just what I was trying to fulfill in the first place. Once this work (which is probably the longest part of the process) was done, I did a revision of all the parts to correct the color scheme and made the whole thing homogeneous. Then I worked with overall shades and highlighted the contrast of the different features to remark whatever I think it’s necessary, which you can tell by comparing this version with the final one displayed at the top of the article.

Now the work was finally ready to get merged, so… Kito!… I mean… Et voilà!… which is to say… Supper’s ready!

What more can I say?… oh, yes! Enjoy your meal!