Intuitive Designs - Custom Web Design & Illustration Services

We are happy to announce that Koldobarroso.com, a web site dedicated to Koldo’s illustration and art work, is now online after several months of meticulous work.

Sometimes in life we mistake the purposes of the things we do in life and we confuse the means with the end. Naomi and I had an interesting conversation while we were walking in the mountains the other day. We were saying that we don’t think art and design are the ultimate purpose and reason why we are doing this. We think it’s just a path for deeper purposes in life. After all, our work affects what we are in more than the values that society uses to measure our success in terms of money and reputation.

I was having an online discussion the other day with some designers about taking on jobs that we don’t feel comfortable with because they are against our values. Some of these things might include web sites with content about tobacco, firearms, adult content, etc.

The story starts when I re-discovered a song from my childhood by chance: “T.S.O.P” by Mother, Father, Sister, Brother. It’s a song that became very popular in 1974 and was nicknamed as “The Sound of Philadelphia”. In the U.S. it was the soundtrack for the TV show Soul Train. OK, so I remember how much I used to like this song and how wonderful these kings of funk and groove themes with trumpets used to be. So this morning I googled the soundtrack for Lou Grant, one of my favorite TV shows ever, and I arrived at this web site: www.televisiontunes.com.

How important are fonts in web design? I would say they are essential and taking care of them will change the result of a web design 100%. When Naomi and I designed the latest version of Intuitive Designs, we decided to put extra care in the fonts we would use and give them the importance they deserve.

It’s time for renewal at Intuitive Designs! We have just released our new site redesign, the 6th version we’ve had since we started the firm more than 5 years ago. This year our lives have been changed by important events and the design of our site needed to be in accordance with them.

Once upon a time there was a designer called Naomi who was very sad to notice that people were not sending greeting cards at Christmas time anymore.

Every time we start a new project we talk about how important it is to give the best work you can as a professional designer to a project. We have noticed that very often designers want so hard to please the client that they lose sight of what is actually the best for the project. I’ve seen and participated in a lot of projects that had me shaking my head sadly because I just didn’t feel the client got the type of site they or their business deserved.